Pär skincare

a competition brief I entered with a coursemate at university. looking back on the project, i can see a lot of missed opportunities in telling the story. however, i am still proud of how the product turned out.

Aim

Design & produce a new-to-world beauty brand which breaks established category codes. This brief was completed for a competition.

Solution

Pär; A gender neutral, environmentally conscious, skincare brand for young couples. Pär is a Nordic style brand, the packaging is based on Swedish saunas and typical Scandinavian architecture.