sky guild JERSEY
For Guild's 22/23 jersey, OUR TEAM DEVELOPED A UNIQUE STYLE WHICH STANDS OUT ON STAGE AND ON STREAM.
Drawing inspiration from the iconic jerseys donned by our co-owner, David Beckham, during his time with Manchester United and the England National Team in the 90s and 00s. We ensured the design maintained a contemporary aesthetic for our core esports audience. This was a collaborative project with Fashion Designer Sean Chimbani and Graphic Artist Michael Boulton. The key visual was shot by Vicky Grout.
![Design Direction_Page_4.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/d7c55249-41e7-43b0-88dc-d8207dc8e4fa/Design+Direction_Page_4.jpg)
![Design Direction_Page_5.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/76937d88-9143-4eb0-a129-45bda3b95216/Design+Direction_Page_5.jpg)
![Design Direction_Page_6.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/df1cfbf6-9c26-4f2f-a9b9-41c9077a5e81/Design+Direction_Page_6.jpg)
![Guild Jersey.gif](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/94ed4e6b-b4a5-4619-8e67-879275d19905/Guild+Jersey.gif)
![TN_19737.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/42c9d2bb-6963-4a04-b1fe-d9d8bb6e85c1/TN_19737.jpg)
![52504188124_55ab8990fd_o.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/f414b3d6-ef2c-4ab6-a59b-1c3a588b974e/52504188124_55ab8990fd_o.jpg)
![52503410297_cd0aeda72f_o.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/f8f48166-3918-46d8-abfd-d38908b90731/52503410297_cd0aeda72f_o.jpg)
![52503902271_8052ac5f75_o.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/7e8f6251-520b-4d4d-8de7-1ec003f1f2f9/52503902271_8052ac5f75_o.jpg)
![52503955351_7331fd2e67_o.jpg](https://images.squarespace-cdn.com/content/v1/61ebc70e27e4d556c9f89123/5249210b-3592-4586-8b93-698d9b789d80/52503955351_7331fd2e67_o.jpg)
Aim
Lead the development and design for Guild’s 22/23 jersey in partnership with Sky.
Solution
Guild's 22/23 jersey, I lead the team who spearheaded the ideation, development, and manufacture of the garment. Drawing inspiration from the iconic jerseys donned by our co-owner, David Beckham, during his time with Manchester United and the England national team in the 90s and 00s. We ensured the design maintained a contemporary aesthetic for our core esports audience.